Creative~Tenacious~Unconventional

~Creative Concepts~

Public Relations~ Social Media Machine~ 

With almost 25 years in the business this  TOP PR FIRM is headed up by  a PR Veteran that was trained by 2 of the TOP  Publicist in the UK: Shirley McLean PR and Lynn Franks PR~

AL GEINER PR~ CREATIVE CONCEPTS  are a forward thinking PR agency providing clients with creative campaigns which deliver high visibility and cost effective results across new and traditional media.  It’s Traditional Old School PR but with a TWIST

We get the Media buzz going from Traditional to blog to TWITTER,  for you or your brand by CREATING  SCATHINGLY BRILLIANT  content! We work comfortably across digital and traditional media to produce optimum results. Our extensive experience in media behaviour means we get people talking fast.

Music and Fashion PR/Social Media are our Specialities … we also get brilliantly CREATIVE with Restaurant, Food Truck, Pubs and shoppes Campaigns!

Being a SOCIAL MEDIA MACHINE, knowing how to integrate PR with the new social Media trends AGPRCC have successfully created HASHTAG trends that have wildly taken off and are used rather often by other Social Media people.  #TopOfThePops  #IwantMYMusicVIDEO  #RetroKool  #FourWheelFourStar #WhatsONwith are just a few of the many that have been started.

Let US  get your PR  Social Media ON!

 

 

What U need is a really good Social Media Machine!

UNIQUE  SOCIAL MEDIA CAMPAIGNS…..

Managing social media can be hard and time consuming, sure you may have that core group of devoted followers but it is important to expand beyond that, and it can be a difficult thing to do.   Of course Social Media might be free, but it’s very time consuming and can be very frustrating to navigate. You have to follow and know the trends, which hashtags to use, whom to @ and when, the list just goes on and on….  Followers on social media  are important but moreover getting into the trends and even creating hashtags that will trend is more important than actual numbers.

Looping up together the best practises of traditional OLD SCHOOL PR  with Social Media has resulted in a well thought out, creative plugs and blurbs that are an  effective strategy. Known for being SCATHINGLY UNCONVENTIONAL for the past 24 years new ideas constantly pop into mind; it’s never a case of a.. then  b… then c  will happen NO matter what any other PR or Social Media strategist tells you.

From brainstorming sessions to idea implementation we’ve got it covered when it comes to delivering fresh and exciting social content across all your social platforms. Specifically created HASHTAG  added in with grouping to particular trends will get YOU  going VIRAL .This is really a TWIST on the old PR practise of a Whispering Campaign  that would get people talking about a particular person, place or event. Taking the best of the WC along with other PR ways, added in with Twitter and other Social Media Venues have resulted in being a SOCIAL MEDIA WHIZ!  Who has  SUCCESSFULLY created Hashtag/Social Media Trends:  #TOPOFTHEPOPS  #TOTP  #IWantMyMusicVideo  #WhatsOn  amongst others.

Working to fit ANY  budget out SOCIAL MEDIA MACHINE CAMPAIGN  crosses the spectrum from Restaurant to Food Truck, Shoppe  to Gallery from Hair Stylist to Barber. SMMC includes TWITTER and INSTAGRAM From brainstorming sessions to idea implementation we’ve got it covered when it comes to delivering fresh and exciting social content across all your social platforms.

Some of what’s entailed~ getting into the right trends to the right tweeters; creation of ongoing social media narrative; specifically created Hashtags to get to trending’s;  minimum of 6 tweets per week (will be more but this is the bare basics); driving traffic to your instagram; can do a FACEBOOK tie in also 

For a price quote and to discuss options  email amgcpv@gmail.com or RING UP  161 4288 1660

 

In a Nutshell…..

Traditional media to blogs to key social media influencers

We love working with new artists and helping them find an audience and are proud of our ongoing relationships with them. Also established and artist that are coming back into the scene…. along with DJ’s!     We help our clients navigate a complex marketing landscape. We create compelling strategic narratives, develop attention-grabbing content, and amplify through PR, social, and digital channels.

We specialise In online and print with access to 1000’s of leading music, entertainment and pop culture blogs and podcasts In the UK, Europe, USA, South Africa and Australia/New Zealand

  • * With over 25 years experience we can provide specialist advice and guidance for your artist, tracks, singles & album.
  • * We continually research, targeting specific sites by taste/choice in music who are the right fit for you.
  • * We understand social media AND we    make them more effective, increasing awareness and engage
  • * We create & write a professional social media press release & put together a digital EPK for named campaign.
  • * Target and chase specific music reviewers.
  • * Prepare media releases for your tracks. Distribute your track and media releases to our global database of up to 700+ global  music sites, blogs, press and tastemakers through a targeted approach.
  • * Pitch for news pieces, interviews – Q&A’s, competitions & giveaways.
  • When applicable we send your music to STARFLEET MUSIC RECORD POOL

8 WAYS TO GET THE MOST OUT OF A MUSIC PR CAMPAIGN

Hiring a music PR company to promote a release is one of the best ways to raise the profile of your band (well, we would say that). But it can also involve a sizeable financial investment – and one which will obviously be felt most keenly by artists who are self-funding their projects.

As such, it’s important to make the most of any music PR campaign you commission, and in this post we’re going to give you some tips on how to do just that.

1. MAKE SURE THE MUSIC IS TOP-NOTCH BEFORE YOU APPROACH ANY MUSIC PR COMPANIES

It sounds obvious, but before you even go anywhere near a music PR firm it’s important to ensure that the music you are going to them with sounds as good as it possibly can. The best music PR companies are actually inundated with enquiries from bands and have quite a choice when it comes to which clients to take on – to work with your chosen company, you’ll need to make sure that the material you present to your prospective music PR company is as sonically robust as possible.

2. MAKE SURE YOUR OTHER BAND ASSETS ARE TOP-NOTCH TOO

Music PR firms won’t just base a decision about whether to work with you based on your music. They’ll need to see evidence that all the other aspects of your output – from your music website to band photos to the quality of gigs you’ve got lined up – are also strong. This may seem a little harsh (surely it’s all about the music, man?) but in fact it’s very important that a music PR company looks at ALL band assets closely…because journalists and bloggers sure as hell will. In short, if a music publicity company isn’t convinced by the quality of your band assets, then you can bet that newspapers and music review sites won’t be either.

3. APPROACH A MUSIC PR FIRM THAT WORKS WITH YOUR GENRE

If you’re in an metal band, it makes sense to look for a company with a track record in working on metal music PR campaigns. Don’t hire one that only does jazz. If a music PR company is interested in working with you, ask for examples of successful campaigns they’ve worked on in your band’s genre.

4. SHOP AROUND, AND BE CAUTIOUS OF PR COMPANIES THAT SAY YES TO ANYTHING

Some music PR companies will say yes to any project – because they care more about getting business through the door than promoting quality projects. If you get the feeling that this is the case with a company you’re talking to, ask some probing questions – why do they want to work with you? Which music publications do they see your music fitting into? What’s their track record in working with similar acts? Who’s on their roster at the moment? Are there too many bands on their roster for you realistically to get a look-in? Don’t be afraid to shop around – as when it comes to hiring a builder, get several quotes, evaluate them thoroughly and make the best decision based on the evidence. When you come across a music PR firm that’s incredibly enthusiastic about your music and wants to work with you, that’s great – but always let your head rather than your heart rule your decision on hiring them. Enthusiasm about a project is something you should definitely look for in a music PR company – it just has to be backed up with a sense that the enthusiasm is genuine and the company has a coherent plan to maximise publicity for your act.

5. INVEST TIME IN CREATING ASSETS THAT WILL HELP YOUR MUSIC PR CAMPAIGN

As mentioned above the music press take band assets heavily into consideration when considering what to cover. So the more great stuff your music PR has to work with the better – an EPK, strong website, great band photos and music videos with strong production values will all make it easier for your music PR company to do the best possible job for you. (Having great hair also helps).

6. LISTEN TO YOUR MUSIC PR TEAM’S ADVICE

It’s easy as an artist to get so wrapped up in your own musical talent and creations that objectivity goes out the window – and a good music PR team can help put that objectivity back into the equation. Perhaps a particular track would work better as a first single than the one you’ve got your heart set on? Perhaps a different band photo would be the best shot to distribute to blogs? Maybe a different running order on the album might help? Your music PR will have worked (hopefully!) on hundreds of previous campaigns and as such should have a good knowledge of how journalists and bloggers will react to certain types of content – so be aware that despite you being sure your band is better than Bowie, Lou Reed and The Beatles combined their knowledge of the media might just trump yours. Be open to advice.

7. STAY IN TOUCH WITH YOUR MUSIC PR

Without overdoing it, don’t be afraid to check in regularly with the person charged with working on your music PR campaign. The reality of the situation is that despite the best will in the world, when you hire a music PR team to work on a release, they’re inevitably going to be working on several other releases too and the band that shouts the loudest often gets the most attention…so make your presence regularly known and ensure that your project gets as much time as everybody else’s. Caveat: don’t be a pain in the bum about it, as that can make your music PR team find you annoying – and may affect the effort they put into your project. Strike a balance between checking in about the important stuff and giving your team the space and trust they need to do their job properly.

8. PROMOTE YOUR MUSIC PR COMPANY AND ALL THEIR WORKS

It may sound daft but as a band YOU need to promote your music PR company too, and the work they do for you. By that I mean ensuring that their contact details and website address are highly visible on any of your band assets – websites, promos, social media presences and so on. Same goes for any content produced or coverage attained by the music PR company on your behalf – you should ensure that the blog or news section on your site features your latest press release and any reviews, premieres or interviews secured by your music PR team (these should all be shared on social media / via e-newsletter too).

Social Media Engagement Specialist Machine (SMES)

Social Media Engagement Specialist (SMES)

Specialising  in Social Media Consulting. As we all know social media is growing and changing rapidly. Social Media might be free, but it’s very time consuming and can be very frustrating for those who are just getting started. You have to follow and know the trends, which hashtags to use, whom to @ and when, the list just goes on and on…. We work with business owners and managers to develop a successful social media and online marketing strategy to fit their specific needs and budget.

If you own or manage a business,: what have you done so far to take advantage of this trend? Does your business have a social media presence and an effective social media PR/marketing strategy, or are you missing out on this huge opportunity?

OUR SMES includes TWITTER and INSTAGRAM From brainstorming sessions to idea implementation we’ve got it covered when it comes to delivering fresh and exciting social content across all your social platforms.

So can we ask: what have you done so far to take advantage of this trend? Let AL GEINER PR/GLAM MEDIA  help you to develop and grow, contact us today and we can work with you, letting you focus on the things you need to.

 

An Effective Social Media Campaign takes a Minimum of 3 Months   

There are a FEW exceptions to the rule when it comes to promotion of movies, fashion etc etc  There will be SOME buzz going by using the right # and trends of course, but of course the longer time we have to do this the better.

For Price quote please send an enquiry.  Monthly charge or if paid in full at beginning there is a discount.

MUSIC SOCIAL MEDIA

Get your music listened to, increase the number of fans you have and boost sales of your upcoming or current release with a social media package from GLAM MEDIA!

We have something for everyone and every budget. This is ideal for those with limited budgets. Social Media might be free, but it’s very time consuming and can be very frustrating. You have to follow and know the trends, which hashtags to use, whom to @ and when, the list just goes on and on….  The EXPERTS at GLAM MEDIA have been using social media as a tool since MYSPACE and FRIENDSTER; they have also brought upon such # trends as #TOPOFTHEPOPS  #IwantMYMusicVideo #MusicYOURway #retrocool  #whatsONwith   These Trends have really picked up and have caught on with many others on SM (Social Media)

Whether you are a platinum disc holder, just starting out or somewhere inbetween., we’ve got a social media package perfect for you. Your social campaign will be delivered by a team of dedicated in-house experts. From brainstorming sessions to idea implementation we’ve got it covered when it comes to delivering fresh and exciting social content across all your social platforms.

We have two social media packages available, our social media starter pack and the social media pro.  See below for the details.

We also have several other music promotion services including PR services You can combine these services for a significant discount, enquire now for more info.

An Effective Social Media Campaign takes a Minimum of 3 Months  For Price quote plase send an enquiry.  Monthly charge or if paid in full at beginning there is a discount.

Social Media Starter Pack 

Ideal for those with limited budget, but still wanting big results. Our creative team builds a 3 Month Instagram campaign and limited TWITER and directs 1000’s of targeted new people to your profile to listen and love your music.

Social Media Pro Pack

The Social Pro is the way to go if you want your release to make the biggest impact possible across all social channels. We assign you an experienced project manager and creative team to build and implement a 6 Month  campaign, targeting Facebook, Instagram, Snapchat, Vine and Soundcloud.

 

2 Different Kinds of Campaigns

Imagine this clichéd scenario from a Hollywood teen comedy: the protagonist’s parents are out of town and s/he wants to throw a party. They tell a few of their close friends, and those friends tell a few of their friends, and so on to the point where, on the night of the party, nearly half of their high school is there and the crowd has swollen to extreme proportions. Sometimes a publicity campaign can work this way, too – starting small and relying on word-of-mouth to create anticipation and a feeling of authentic, organic momentum.

This kind of campaign (which for the purposes of this column I will call a “INTENSE CAMPAIGN”) can work wonders for a new band, established band, just getting back out there, dj etc (you get the idea), but so can a campaign that casts a wider net (i.e. inviting everyone at your school to the party upfront). Let’s call this kind of campaign a “comprehensive/Focused campaign.” Both have their advantages and their drawbacks, and depending on a band’s history, sound and visibility, one may be more effective than the other.

Focused Campaign

While all publicity campaigns follow the same basic architecture , they can differ in terms of how selectively an album/song is pitched and how many resources are conserved or expended throughout the campaign. A more focused campaign starts small, and tactically. A publicist would send a limited quantity of advance copies of a band’s upcoming record only to select tastemakers – critics and editors whose endorsement would provoke interest from their peers and colleagues. When this technique works, it can create a genuine dialogue around an upcoming record, and snowball into more (and more prestigious) press coverage.

However, being selective in pitching and hoping an album catches on organically can be risky. It helps if the music is superlative, and if the publicist working the record is well-connected. If it backfires, however, you’re back at square one. It’s important to be fast on your toes, and you may miss out on some great press opportunities by not casting a wider net at the outset of your campaign. In such an outcome, you may risk bumming out the folks that you pitch to as a second resort (to continue my metaphor from earlier, would you like to be invited to a party only after learning that you weren’t in the first place?).

Comprehensive Campaign

For some  bands, it may not be worth the gamble of a more focused campaign. The alternative is more of a “throw everything against the wall and see what sticks” model. This would mean sending out advance downloads or streams of your record to as many worthwhile press contacts as you can find. After all, music critics and bloggers are just like any other kind of music lover – they’re voracious, they’re omnivorous and they’re open-minded. Who’s to say they might not cotton to your music? You never know if you don’t try.

The disadvantage of pitching so thoroughly is getting lost in the shuffle. When you open your inbox every morning, do you sigh in desperation when you see the number of new, unread emails? It’s the same – and often way worse – for high-powered music writers, so a lot of emails from bands and publicists are straight-up ignored. It can be easy to get lost in the shuffle, but with a little tenacity (and more than a little tact) you can overcome this. There’s a certain amount of momentum that can also come from taking as many different press opportunities as possible, expanding your audience in directions you hadn’t anticipated and raising your profile to the point where you’d be more difficult to ignore.

 

There are many, many, many factors that influence the effectiveness of a publicity campaign beyond what I’ve outlined in extremely broad strokes here, but – depending on your band, your publicist’s preferred methods and what you expect to achieve from a campaign – you can try to set the course for your campaign early on by starting small and deliberately or going for broke and pitching far and wide.

INTENSE-AGGRESSIVE PR/SOCIAL MEDIA CAMPAIGN

Ideal for one off’s  like singles, remixes, dj remixes, albums VS  Full Service PR that is continual which covers whole careers, multiple projects, etc.  We will discuss which option is BEST for you and YOUR needs

Week 1~  We use this time to do behind the scenes market research and formulate a strategy Amongst the many things we look at we deleve into your target demographic, genre, crossovers and everything inbetween. We will also send your release to the oldest and largest record pool in the world Starfleet Music (if applicable)

 

Week 2~  Using our many years of experience we create a well thoughtout press release. We also start to work on strategic post for social media like Twitter, Instagram **Our PRESS RELEASES are UNCONVETIONAL and GRAB attetion!

 

Week 3~  We distribute your press release  to the music news PR wire Mi2N, over 700 combined blogs, podcasts, edtiors. We do this via emails, posts, etc

 

All through during Week 2-6 we focus on Social Media to keep the Hashtag trends and KEY @’s going

 

Week 4~After distributing your press release we follow up with EVERY editor, poster, blogger to make sure your message gets out there.

 

Week 5~  We present reports every fortnight (2wks) which highlights the progress of the campaign. If we feel we need to take a new approach at this time we do.

 

Week 6~ On the run up to the release dare we send the press release out to another cycle to ensure we are getting every possilbe avenue and opportunity

 

Week 7~After the release we follow up with press and social media to keep the momentum going

 

After week 7 if you would like to keep us going agressively we can talk about the options available

It’s PR…..PR….

Starfleet Music Pool Best PR guy on the planet. Thanks Al. We keep the world dancing…..

Annie McKnight 27 Jun 2016

You sound loaded! Wish I could keep reading about you. I’m ready to buy a ticket!
Al G in 3 months you can get me hot and smoking? Let’s talk.

 

“First The GAYS ….then the GIRLS…. then EVERYONE ELSE!!!”

“Without Promotion  nothing happens”  PT Barnum  ..showman.. Universalist

I PR things… people…places… concepts….I make the fabulous… I make the crap into credible. I make the dull into…Delicious