Whilst each campaign is tailored to what each client needs there are some “basics” that are the same. It’s hard to say “A then “B” then “C” will happen as that is NEVER the case, some of my fellow Publicist may say different and tell you “first this, than that, then of course….”, but within the last 23+ years I have found that is just not the case. Unless you are willing to lay down $5000+ for a cover and feature in a magazine (per magazine that is) we are at the mercy of editors and booking producers who get between 300- 500 request per week. ONE BIG advantage with me is I do not give up, I am VERY persistent and stay on them, riding the fine line between pest and persistent; also I NEVER send out email blast to lists of editors I find that a garish thing to do, SHIRLEY McLEAN PR who trained be in 1992 told me NEVER to send a fax blast (same applies now to email) it is a rule I live by in PR.
- Press Release~ not your typical for I keep then short and to the point. Nothing worse than long wordy things and today’s editors/producers don’t have time to read on and on. There are also links for quick reference for those reading it.
- Pitches~ Pitches go out several ways to editors/bloggers/producers. The tradition individual email (I don’t do email blasts) there is a short intro with basic information and several links to charts, music, websites, then below the press release. Many do not have time to read a whole press release so I want to get the information to them as easy peasy as possible. The other way to get press releases to the right people are STRATEGIC tweets and posts using links to the posted press release either on Mi2n.comm, and other wire service, OR the link to the blog post depending on the clients needs. Sometimes doing a direct tweet or facebook post is a quicker way for editors/bloggers/producers to see and read the press release
- Social Media~ I have become rather the social media whiz! A master of TWITTER and rather good at the rest too, I keep up on what’s new to use as there are always new options popping up. When it comes to posts where ever its all about the right one at the right time to the right people. The most bang for the tweet/post. I am great at making tweets and facebook posts trend using specific hashtags that I KNOW will work. One just can’t post nilly willy, it’s all a strategic, planned out move otherwise it will not be effective. In a nutshell it’s all about knowing when, where and how. Journalists rely heavily on Twitter, Facebook and other platforms to source and research stories. ** OF NOTE I have been on social media and a “whiz” of it since the days of MYSPACE & FRIENDSTER and I KEEP UP on the latest SOCIAL MEDIA pop ups
- I brought back the phrase TOP OF THE POPS https://en.wikipedia.org/wiki/Top_of_the_Pops and turned it into a HASHTAG TREND #TOPOFTHEPOPS and #TOTP which trends often on Twitter & Facebook (music related)
- I could get more detailed about where I send, the editors and producers I know, so on and so forth but I find bragging about that a bit garish. Of Note I do use British English and Grammar as well to catch phrases, slang and the like i posts, etc. Being Brit raised and Brit PR trained I have found over the years it gives me an edge over others in my field.
- In the biz over 24+ years….2 years before that scouting for EMI UK and in the midst of it all being in a band also a DJ along with former performer I am well diverse to handle anything
Others in my field charge a lot more than I do, most publicist 10+ years charge aprox $5000 a month, 20+ years can charge up to $8000 a month, with Less years experience range from $800-$1500-$2000 a month . Publicist sometimes charge by the hour and that can bee from $200-$800 PER hour, this is something I NEVER do. There are also some pay per placement services out there but NO publicist worth their salt will do this and it is something I do not do.
Things to take mind of~
- The publicist’s bill reflects time spent planning strategies and creating special promotion ideas, getting to know you and your product through interviews and research, writing press kit copy, coordinating printed materials, designing individualized media lists, etc
- Evaluating results can be tricky. After the first month, however, you can at least evaluate your relationship. Personality conflicts that make it difficult to work together can doom a project. Allow at least 2 to 4 weeks for bigger results; most posts are planned that far in advance. It may take a few months to generate coverage*. Be patient. Planting an idea and watching it grow into a story is part of the process. *There are a few exceptions to this rule some editors/bloggers I know get posts up within 2-3 weeks, Retweets and Favourites are BIG and help spread the word quickly akin to the old “whispering campaigns”. Most Radio/blog radio chat shows are 3 weeks out in booking guest. TV 1-2 months out
- A good publicist wants results as much as you do, but an ethical publicist also knows that he/she cannot ever guarantee a story placement. Be suspicious of those who make promises or charge per placement. A good publicist provides accurate, interesting information on time and has a sense of what we call “good schmooze.” Knowing when to call and not call writers and reporters, knowing their needs, deadlines and interests, and taking the time to be informed about the appropriate publications and people make the difference between adequate and excellent public relations.
With THAT said for an exact quote please email firstname.lastname@example.org or ring up 614.288.1660 Rates are below what others in my field charge