A New Way To PR~

PR has greatly changed since I first ventured into the field in 1992, from sitting at the typewriter, rolodex on hand and a stack of envelopes, when the internet came around the way to PR changed and now with social media such an integrated part of the way we communicate and get the word out the way to PR has changed once more.  Combining PR with social media vastly improves getting the word out and about along with creating that all important buzz.


Each Social Media~PR campaign is tailored to what each client needs of course, there are some basics that each one entails with that said NO campaign follows an A..B…C…D.. system, it’s just the way how it works. Add in that Publicist  are at the mercy of bloggers, editors, strategic tweeters/social media buzzers and producers who get up to 5000 request per week from a variety of publicist and sometimes artist themselves (although those typically get ignored by the big ones); what is needed is a Publicist/Social Media expert that is persistent and tenacious, which are the TWO words that have been used to describe me for over 24 years.

  • Press Release~  When it comes to the press release they are far from your typical. Generally they are short, sweet and to the point as today’s editors/bloggers/producers do not have the time to read on and on. They also include hashtags and links which help garner trending and social media tagging. Press Releases are either put on a PR WIRE,  my PRESS RELEASE BLOG or both, then the link is used for social media Pitches.
  • Pitches~  These to are combined in with Social Media as TWITTER trends and Hashtags are covered by major news outlets and have become a solid part of journalism. Editors and bloggers HIGHLY rely on Social Media Pitching for their content, from POSTS  to REVIEWS and for those that do FEATURES. It’s all about the STRATEGIC  post/tweet making sure it goes to the right people at the right time. Individual emails are still sent out for pitches as well but not as often/
  • SOCIAL MEDIA~ The Tie In….When it comes to running trending and hashtags it boils down to the right phrase, the right key words, to  the right people at the right time, AKA  the most BANG for the Tweet.  I have become a  SOCIAL MEDIA EXPERT, integrating PR in with Social Media, knowing how to work other # trends and KEY wordings to get the most effective buzz going possible. I SUCCESSFULLY created Hashtag/Social Media Trends:  #TOPOFTHEPOPS  #TOTP  #IWantMyMusicVideo #WhatsOnWith  #GTK . All of which have been taken on by others for usage.  MAKE SURE and follow on SOCIAL MEDIA PLATFORMS to see where things are trending, being posted and retweeted, etc as it happens FAST.
  • JUST SOME OF WHAT’S ENTAILED~  Press Releases, Pitches, EPK,  on the WIRE, Pitches for blogs/magazines, podcasts, radio, Daily Papers from top tweeters, Hashtag trending. 
  • *I pitch to over 700 and counting blogs, magazines, ezines, podcasts
  • Of Note  I do use British English and Grammar as well to catch phrases, slang and the like i posts, etc.   Being Brit raised and Brit PR trained I have found over the years it gives me an edge over others in my field.


  • The publicist’s bill reflects time spent planning strategies and creating special promotion ideas, getting to know you and your product through interviews and research, writing press kit copy, coordinating printed materials, designing individualized media lists, etc
  • Evaluating results can be tricky.  MAKE SURE and follow on SOCIAL MEDIA PLATFORMS to see where things are trending, being posted and retweeted, etc as it happens FAST. After the first month, however, you can at least evaluate your relationship. Personality conflicts that make it difficult to work together can doom a project. Allow at least 2 to 4 weeks for bigger results; most posts are planned that far in advance. It may take a few months to generate coverage*. Be patient. Planting an idea and watching it grow into a story is part of the process. *There are a few exceptions to this rule some editors/bloggers I know get posts up within 2-3 weeks, Retweets and Favourites are BIG  and help spread the word quickly akin to the old “whispering campaigns”.  Most Radio/blog radio chat shows are 3 weeks out in booking guest. TV 1-2 months out
  • A good publicist wants results as much as you do, but an ethical publicist also knows that he/she cannot ever guarantee a story placement. Be suspicious of those who make promises or charge per placement. A good publicist provides accurate, interesting information on time and has a sense of what we call “good schmooze.” Knowing when to call and not call writers and reporters, knowing their needs, deadlines and interests, and taking the time to be informed about the appropriate publications and people make the difference between adequate and excellent public relations



Others in my field charge a lot more than I do, most publicist 10+ years charge aprox $5000 a month,  20+  years can charge up to $8000 a month, with Less years experience range from $800-$1500-$2000 a month . Publicist sometimes charge by the hour and that can bee from $200-$800 PER hour, this is something I NEVER do. There are also some pay per placement services out there but NO publicist worth their salt will do this and it is something I do not do. FOR AN EXACT QUOTE  please email amgcpv@gmail.com   or ring up 614.288.1660

Social Media Engagement Specialist (SMES)

Social Media Engagement Specialist (SMES)

Specialising  in Social Media Consulting. As we all know social media is growing and changing rapidly. Social Media might be free, but it’s very time consuming and can be very frustrating for those who are just getting started. You have to follow and know the trends, which hashtags to use, whom to @ and when, the list just goes on and on…. We work with business owners and managers to develop a successful social media and online marketing strategy to fit their specific needs and budget.

If you own or manage a business,: what have you done so far to take advantage of this trend? Does your business have a social media presence and an effective social media PR/marketing strategy, or are you missing out on this huge opportunity?

OUR SMES includes TWITTER and INSTAGRAM From brainstorming sessions to idea implementation we’ve got it covered when it comes to delivering fresh and exciting social content across all your social platforms.

So can we ask: what have you done so far to take advantage of this trend? Let AL GEINER PR/GLAM MEDIA  help you to develop and grow, contact us today and we can work with you, letting you focus on the things you need to.


An Effective Social Media Campaign takes a Minimum of 3 Months   

There are a FEW exceptions to the rule when it comes to promotion of movies, fashion etc etc  There will be SOME buzz going by using the right # and trends of course, but of course the longer time we have to do this the better.

For Price quote please send an enquiry.  Monthly charge or if paid in full at beginning there is a discount.


Radio/Podcast Plugger

Radio airplay always has been and still is the key way to break a band. Our team of experienced radio pluggers target national and regional stations, speaking to radio DJ’s, producers and key decision makers, to secure airplay and playlisting for your release.

GLAM MEDIA has a combined 50 year experience going back to when the only way to have music heard was on the radio.  You can also add in RECORD POOL PLACEMENT, we work DIRECTLY with the oldest and largest Record Pool on the planet STARFLEET MUSIC, that will get your release to over 250 thousand CLUB DJS GLOBALLY.  RECORD POOL PLACEMET is also available separately

Finding a good radio plugger can be hard and can often determine the success of you release. GLAM MEDIA understands this, which is why we only work with the best. Our team of experienced pluggers have established a successful career in helping breaking in new talent and working with major labels.

Our pluggers link your music with radio DJ’s, producers and radio station managers, to secure airplay for your release. For only £999/$1500.00 this 6 week campaign will target a range of contacts across different radio stations, both national, Internationally and regional. We work closely with key decision makers and media to help develop the careers of our clients.
Add in the RECORD POOL Package  for £400/$550

Don’t forget we also have other music promotion services including social media packages and PR. You can combine theses services for a significant discount, enquire now for more info.


Get your music listened to, increase the number of fans you have and boost sales of your upcoming or current release with a social media package from GLAM MEDIA!

We have something for everyone and every budget. This is ideal for those with limited budgets. Social Media might be free, but it’s very time consuming and can be very frustrating. You have to follow and know the trends, which hashtags to use, whom to @ and when, the list just goes on and on….  The EXPERTS at GLAM MEDIA have been using social media as a tool since MYSPACE and FRIENDSTER; they have also brought upon such # trends as #TOPOFTHEPOPS  #IwantMYMusicVideo #MusicYOURway #retrocool  #whatsONwith   These Trends have really picked up and have caught on with many others on SM (Social Media)

Whether you are a platinum disc holder, just starting out or somewhere inbetween., we’ve got a social media package perfect for you. Your social campaign will be delivered by a team of dedicated in-house experts. From brainstorming sessions to idea implementation we’ve got it covered when it comes to delivering fresh and exciting social content across all your social platforms.

We have two social media packages available, our social media starter pack and the social media pro.  See below for the details.

We also have several other music promotion services including PR services You can combine these services for a significant discount, enquire now for more info.

An Effective Social Media Campaign takes a Minimum of 3 Months  For Price quote plase send an enquiry.  Monthly charge or if paid in full at beginning there is a discount.

Social Media Starter Pack 

Ideal for those with limited budget, but still wanting big results. Our creative team builds a 3 Month Instagram campaign and limited TWITER and directs 1000’s of targeted new people to your profile to listen and love your music.

Social Media Pro Pack

The Social Pro is the way to go if you want your release to make the biggest impact possible across all social channels. We assign you an experienced project manager and creative team to build and implement a 6 Month  campaign, targeting Facebook, Instagram, Snapchat, Vine and Soundcloud.


2 Different Kinds of Campaigns

Imagine this clichéd scenario from a Hollywood teen comedy: the protagonist’s parents are out of town and s/he wants to throw a party. They tell a few of their close friends, and those friends tell a few of their friends, and so on to the point where, on the night of the party, nearly half of their high school is there and the crowd has swollen to extreme proportions. Sometimes a publicity campaign can work this way, too – starting small and relying on word-of-mouth to create anticipation and a feeling of authentic, organic momentum.

This kind of campaign (which for the purposes of this column I will call a “INTENSE CAMPAIGN”) can work wonders for a new band, established band, just getting back out there, dj etc (you get the idea), but so can a campaign that casts a wider net (i.e. inviting everyone at your school to the party upfront). Let’s call this kind of campaign a “comprehensive/Focused campaign.” Both have their advantages and their drawbacks, and depending on a band’s history, sound and visibility, one may be more effective than the other.

Focused Campaign

While all publicity campaigns follow the same basic architecture , they can differ in terms of how selectively an album/song is pitched and how many resources are conserved or expended throughout the campaign. A more focused campaign starts small, and tactically. A publicist would send a limited quantity of advance copies of a band’s upcoming record only to select tastemakers – critics and editors whose endorsement would provoke interest from their peers and colleagues. When this technique works, it can create a genuine dialogue around an upcoming record, and snowball into more (and more prestigious) press coverage.

However, being selective in pitching and hoping an album catches on organically can be risky. It helps if the music is superlative, and if the publicist working the record is well-connected. If it backfires, however, you’re back at square one. It’s important to be fast on your toes, and you may miss out on some great press opportunities by not casting a wider net at the outset of your campaign. In such an outcome, you may risk bumming out the folks that you pitch to as a second resort (to continue my metaphor from earlier, would you like to be invited to a party only after learning that you weren’t in the first place?).

Comprehensive Campaign

For some  bands, it may not be worth the gamble of a more focused campaign. The alternative is more of a “throw everything against the wall and see what sticks” model. This would mean sending out advance downloads or streams of your record to as many worthwhile press contacts as you can find. After all, music critics and bloggers are just like any other kind of music lover – they’re voracious, they’re omnivorous and they’re open-minded. Who’s to say they might not cotton to your music? You never know if you don’t try.

The disadvantage of pitching so thoroughly is getting lost in the shuffle. When you open your inbox every morning, do you sigh in desperation when you see the number of new, unread emails? It’s the same – and often way worse – for high-powered music writers, so a lot of emails from bands and publicists are straight-up ignored. It can be easy to get lost in the shuffle, but with a little tenacity (and more than a little tact) you can overcome this. There’s a certain amount of momentum that can also come from taking as many different press opportunities as possible, expanding your audience in directions you hadn’t anticipated and raising your profile to the point where you’d be more difficult to ignore.


There are many, many, many factors that influence the effectiveness of a publicity campaign beyond what I’ve outlined in extremely broad strokes here, but – depending on your band, your publicist’s preferred methods and what you expect to achieve from a campaign – you can try to set the course for your campaign early on by starting small and deliberately or going for broke and pitching far and wide.


Ideal for one off’s  like singles, remixes, dj remixes, albums VS  Full Service PR that is continual which covers whole careers, multiple projects, etc.  We will discuss which option is BEST for you and YOUR needs

Week 1~  We use this time to do behind the scenes market research and formulate a strategy Amongst the many things we look at we deleve into your target demographic, genre, crossovers and everything inbetween. We will also send your release to the oldest and largest record pool in the world Starfleet Music (if applicable)


Week 2~  Using our many years of experience we create a well thoughtout press release. We also start to work on strategic post for social media like Twitter, Instagram **Our PRESS RELEASES are UNCONVETIONAL and GRAB attetion!


Week 3~  We distribute your press release  to the music news PR wire Mi2N, over 700 combined blogs, podcasts, edtiors. We do this via emails, posts, etc


All through during Week 2-6 we focus on Social Media to keep the Hashtag trends and KEY @’s going


Week 4~After distributing your press release we follow up with EVERY editor, poster, blogger to make sure your message gets out there.


Week 5~  We present reports every fortnight (2wks) which highlights the progress of the campaign. If we feel we need to take a new approach at this time we do.


Week 6~ On the run up to the release dare we send the press release out to another cycle to ensure we are getting every possilbe avenue and opportunity


Week 7~After the release we follow up with press and social media to keep the momentum going


After week 7 if you would like to keep us going agressively we can talk about the options available

It’s PR…..PR….

If you want your release to get more exposure, have more impact and be heard by more people then this is for you. With AL GEINER PR/GLAM MEDIA , your music will be sent to every key media outlet and influences worldwide to ensure the best results.

Starfleet Music Pool Best PR guy on the planet. Thanks Al. We keep the world dancing…..

“First The GAYS ….then the GIRLS…. then EVERYONE ELSE!!!”

“Without Promotion  nothing happens”  PT Barnum  ..showman.. Universalist

I PR things… people…places… concepts….I make the fabulous… I make the crap into credible. I make the dull into…Delicious



Killing it on ReverbNation with top spots, to charting on numerous DJ charts; including rising from Number 50 spot up to Number 40 on the prestigious STARFLEET MUSIC RECORD POOL DANCE CHART to hitting 2 spots #4LatinDance #18Crossover in the June issue of DJ TIMES MAGAZINE  its BREAKOUT  EDM ARTIST DELILAH ~LATINA PRINCESS!Tic or paste the link for the latest chart


Not only the hot new Latin Dance sound but now Delilah has added actress to her expertise appearing in 2 music videos as special guest and 5 independent films.

Midsummer soon to be filming the accompanying music video to PARTY TIL WE DROP down in Miami Beach, she is also back in the studio working on her next single BONDAGE, which is slated to come out late summer.  PARTY TIL WE DROP continues to gain not just in the USA but on radio stations and clubs in the UK, Ireland, Paris just to name a few. Fastly becoming a favourite of DJS, crossing the Latin, Pop and EDM and Dance Charts.

Make sure and follow her TWITTER for updates


She loves her gay fans and is very supportive of the GLBT community and marriage equality.

You can hear PARTY TIL WE DROP  (promo only) via the link just tic or copy/paste. For editorial and station dj request please send to contact information below:  https://soundcloud.com/pr-whiz/party-til-we-drop-st-mix-rc-jan-24

A bit about DELILAH~LATINA PRINCESS:   Born in Miami Beach to Peruvian and Finish Parents and now living in Chicago IL,  she captivates her audiences with the fusion of different cultures and genres in a avate garde experience. DELILAH~LATINA PRINCESS music is a mash up of EDM, LATIN, DANCE  and TECHNO.  Best put in her own words:  “My father was a musician and song writer, but passed away when I was 9. My mother remarried to a Puerto Rican man I would say that is where I got my influences from. Every weekend , we would be dancing at some club to ole School Mexican, or salsa, or Meringue, shoving delicious Puerto Rican food in our mouths that his mom used to make for us in Humboldt Park. Almost every day, I would listen to Chilean woman sing,” Ay carino mio” its the only song I remember, but I know I would love the whole album. My cousin through marriage was Bobby Rosa. Who later became one of the singers in the band “Menudo”. Later my step father would become their manager. I love writing songs. That talent I appreciate from my father”  For further bio information on DELILAH  please send an enquiry

DELILAH ~Latina Princess is one to watch!  Thanks for your time!​