Wonderful Gastronomy Campaign
Exposing people to new flavours that will tantalise the tongue from food to drink!
Showing what Artisan really is .. it’s not the big corporations and their cookie cutter creations, it’s the small, personalised eats and drinks you find around.
Bringing new (and repeat) customers to enjoy your fare, having current loyal customers look at you in a new light. From locals to tourist and beyond.
Expelling the myth that gastronomy is just about food, its about the drink as well.
The campaign includes but not limited to: twitter campaign, the right tweet to the right person at the right time, the most bang for the tweet; featured 3-5 different WGC adverts that will go out Electronically to the people that matter; pitches for spots on local Mid Morning TV chats, local radio Breakfast shows. Off to key foodies, food bloggers, foodie and gastronomy clubs Exposure to University students and organisations. Visitor Centre blogs and twitters
Additionally 2-3 personalised E adverts.
Also includes: brief bio with links on the new WGC blog (being set up); pitch to Food Network and Cooking Chanel for spots, features in stories and competitions when applicable
APP is in predevelopment
More to be included, these are just the basics
The campaign is a joint venture of cuisine and drink establishments this enables cross promotions so patrons can be exposed to diverse savours. Visitors and tourist will be drawn to your fare;
Campaign length is 3 months with option to continue another 3 months; 6 month campaign is also available and will get you on going exposure along with the formation of continuity that customers like to see.
Price of campaign is rather affordable and will get you more exposure than print and radio adverts, Local print adverts do not do much anymore, Local papers just don’t move like the used to
Columbus OH is the first market, rapidly moving into other markets