the “basics” of what all is entailed in the WONDERFUL GASTRONOMY CAMPAIGN
DETAILS OF THE CAMPAIGN
Exposing people to new flavours that will tantalise the tongue from food to drink!
Showing the masses what Artisan really is! The made by hand, the imperfections, not machine cookie cutter
Bringing new (and repeat) customers to enjoy your fare, having current loyal customers look at you in a new light. Locals that have never been to visitors and tourist will be exposed to your fare vision
Expelling the myth that gastronomy is just about food, its about the drink as well.
The campaign includes but not limited to: twitter campaign, the right tweet to the right person at the right time, the most bang for the tweet (its all about strategy); featured 3-5 different WGC adverts that will go out Electronically to the people that matter; pitches for spots on local Mid Morning TV chats, local radio Breakfast shows. Off to key foodies, food bloggers, foodie and gastronomy clubs Exposure to University students and organisations. Visitor Centre blogs and twitters
Adverts are scathingly creative, some will in the retro-style
Also includes: brief bio with links on the new WGC blog; pitch to Food Network and Cooking Chanel for spots, features in stories and competitions when applicable
APP is in predevelopment
There is a lot More to be included, these are just the basics
The campaign is a joint venture of cuisine and drink establishments this enables cross promotions so patrons can be exposed to diverse savours. Visitors and tourist will be drawn to your fare;
Campaign length is 4 months, 6 campaign is also available and will get you on going exposure along with the formation of continuity that customers like to see.
Price of campaign is rather affordable and will get you more exposure than print and radio adverts, Local print adverts do not do much anymore, Local papers just don’t move like the used to
Columbus and surrounding areas in Ohio is the first market, rapidly moving into other markets