Helping those on a tighter budget

Everybody needs Publicity .. musician, comedian, model, fashion designer, beauty product, actor to TV presenter.  From restaurateur, chef, food truck, bakery,  CHECK OUT  the section on WHAT WE DO  & WHAT ELSE  WE DO..   For PR ,  SOCIAL MEDIA  SOCIAL PR  we have you covered

Most people don’t think they can afford PR  or a PR Campaign  or for businesses a SOCIAL MEDIA CAMPAIGN.  THAT’S WERE WE COME IN  & ARE DIFFERENT, since the start we have been affordable, whilst other PR and social medias charge $600  to $1500 a month (800 Pound Sterling and UP)

WE  are affordable for a quote please send an enquiry amgcpv@gmail.com 

UNCONVENTIONAL    TENACIOUS   WHY GO COOKIE CUTTER PR?

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More of What WE DO~!

Of course we do MUSIC of all types, along with actors but since the very start we have been very diverse running PR for clubs, product launches, restaurants, tv shows and movies and of course fashion shows.  Here is a short list and descriptions of what else we handle. 

 

Fashion PR

  • We influence opinions,consumer behaviour and utilise our longstanding relationships with key Fashion Industry contacts to ensure our approach is informed, packs a punch and is regularly talked about.
  • We use our expertiseto deliver creative and focused strategies to elevate leading fashion brands and drive maximum exposure through our longstanding relationships.

 

 

Retail PR  from brick n mortar to online

 

  • Whether you are looking to get the footfall flowing or tills ringing, we understand retail PR and how to build brand identity.
  • You will benefit from our creative team’s extensive experience who will devise ways to raise awareness and increase shopper engagement for your brand, ultimately resulting in sales of your product.

 

Beauty PR

From launching new brands to reinvigorating established ones, we offer a fresh outlook and successful cut-through coupled with years of expertise.

  • We understand and speak the languageof the beauty journalist and beauty professional and can translate the complexities of the science behind beauty into digestible lifestyle messages for the consumer.
  • Our skilled team will deliver desirability for your brand and connect you with the right audience. Whether you want drive awareness in the skincare, hair, spa, salon, body or derma cosmetics area, we stay ahead of the latest market trends and industry news to consistently deliver quality campaigns and results.

 

 

LIFE STYLE  PR

Let us tell your story… health and fitness, we have a narrative for you.

  • Our Lifestyle division will connect you emotionally with your audiences and get you talked about by the right people at the right time.
  • Our insights driven campaigns deliver the best possible positioning for your brand.
  • You will see the change you need as we influence opinion and consumer behaviour around your brand.

 

 

Creative Content

 

Engage audiences with original, exciting and sharable content and brand assets.

 

  • We offer a wide spectrum of creative services that will help to build and bring your brand story to life.
  • We have a proven track record of delivering impactful creative work that helps to successfully launch brands, build brands and reposition brands.
  • We work with some of the best photographers, stylists, artists and designers in the industry. Utilising our network we will pull together the best creative squad for your needs and build assets that will project the right brand image to the world.

 

 

Events

 

From intimate media dinners through to international fashion shows, our team has the expertise to create unforgettably successful events.

  • Inspire yourguests with a truly engaging event. Our team will create, manage and organise an effective and inspiring event for your brand, with unprecedented attention to detail.
  • We have theexperience and international network of suppliers and consultants, to deliver the perfect event for your needs anywhere, anytime. Plus importantly, we deliver ROI.
  • If you arelooking for a team to deliver an impactful event with smooth delivery and great return on investment, we are the team for you.

 

 

Generalist PR skills such as writing, media relations, event management and strategic planning are still core competencies. But now that digital content is the new ‘me time’, every agency is piling in to fill the space. Specialist skills in multimedia content development, social and digital and analytics are now critical ingredients in the arsenal of progressive PR agencies

The PR Blurb and other PR trends

Publicist who have been in the biz for at least 15 years have at least heard of a Whispering Campaign and those in the biz 20 plus years have more than likely used one at some point or another in their career.  For those newbies who aren’t familiar, the WHISPERING CAMPAIGN, was a PR tactic consisting of putting short “quotes” or story plants to the media from  newspaper gossip columnist to radio personalities. In addition if a particular celeb or pop star was going to be at a club or restaurant the old “hey look who’s  …. tactic was deployed and word quickly spread throughout the establishment.

The PR BLURB is now starting to take the place of the old Whispering Campaign along with the actual Press Release itself.  As the industry evolves and PRs have additionally become bloggers, social media whizzes and creative content influencers’ the way we get stories out, the way we get the buzz on continually evolves as well.  The press release as we know it is dead, I particularly have never been a fan of long wordy press releases and lean-to the short, sweet to the point approach, has finally in 2017 become the industry standard; PR Blurbs are just spot on, a few choice words about what’s on, what to bring attention to with the client, catchy creative content,  @’d,  a photo  or link perhaps with key #s that are trending, a #that you create and of course the #PRblurb

PR blogs  are a great way to get your story out with short descriptions and current buzz words, trends to draw in attention added in with links to websites and other social media spots, it’s more than just a blurb and more akin to the press release. With those PR blog links going directly to other influencers, podcasts, bloggers, editors to garner attention. Likes and Retweets being more important than features in an increasing trend where pay for placement in magazines and major blogs are the norm.  You still have to be creative in your tweet pitches with the right #’s and trends etc.  PRs have to constantly  look for editors, bloggers and influencers as it is constantly changing, new ones always coming about. Building relationships with them, as we did with editors we would ring up or fax, so they PAY ATTENTION to what WE send them.  They are bombarded with anywhere from 300-800 pitches per week not to mention the countless @’s and # trends they like and retweet, if PR’s don’t establish relationships with them it will slip right by them  PRs have the knack of wording something just right, knowing when to pitch them, when to tweet them, how to grab attention, it not something that just ANYONE can do.

Using #PRBlurb and #PRblog in post  along side of what Hashtags are trending, yes it is very important to pay attention to what’s trending if  you want, you’ll get the buzz about.

Not just limited to the PR blog or PR Blurbs for getting information out, along with creative content PR’s create hashtags that will help the buzz along but  the use of multiple photos set up in groups on your #PRBlog and tweet that link out with the right #’s   Tweet Storms work great too,   A #tweetstorm is a series of tweets that pick up where the last one left off and often look like a mini-essay if all complied together. Make sure and use the #TweetStorm .

These are all great ways of getting the word out and the buzz on for clients. PRs have to stay on and ahead of the Trends and in a lot of cases make the #trends too!

 

 

In a Nutshell…..

Traditional media to blogs to key social media influencers

We love working with new artists and helping them find an audience and are proud of our ongoing relationships with them. Also established and artist that are coming back into the scene…. along with DJ’s!     We help our clients navigate a complex marketing landscape. We create compelling strategic narratives, develop attention-grabbing content, and amplify through PR, social, and digital channels.

We specialise In online and print with access to 1000’s of leading music, entertainment and pop culture blogs and podcasts In the UK, Europe, USA, South Africa and Australia/New Zealand

  • * With over 25 years experience we can provide specialist advice and guidance
  • * We continually research, targeting specific sites by taste/choice who are the right fit for you.
  • * We understand social media AND we    make them more effective, increasing awareness and engage
  • * We create & write a professional social media press release & put together a digital EPK for named campaign.
  • * Target and chase specific music reviewers.
  • * Prepare media releases. Distribute your track and media releases to our global database of up to 1000+ global   sites, blogs, press and tastemakers through a targeted approach.
  • * Pitch for news pieces, interviews – Q&A’s, competitions & giveaways.
  • When applicable we send your music to STARFLEET MUSIC RECORD POOL

Pretty Much the Process the FIRST few weeks are as followed..PR  is not instant  and there is a process.

  Week 1~  We use this time to do behind the scenes market research and formulate a strategy Amongst the many things we look at we deleve into your target demographic, genre, crossovers and everything inbetween
Week 2~  Using our many years of experience we create a well thoughtout press release. We also start to work on strategic post for social media like Twitter, Instagram
Week 3~  We distribute your press release  to the music news PR wire Mi2N, over 700 combined blogs, podcasts, editors. We do this via emails, posts, etc